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财务学博士，美国华盛顿大学教授、MBA项目主任。美国财务研究领域权威刊物《财务与数量分析学刊》的主编。曾担任美国微软公司、IBM、花旗银行、波音公司等跨国企业的顾问。

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a company's finances and operations are integrally connected

first,finance statements are an important window on reality;second,profits do not equal cash flow

Net income ——net profit or bottom line

operation income——profit realized from day-to-day operations excluding taxes,interest income and expense,and what are known as extraordinary items.

Pro forma earnings——operating earnings,core earnings,or ongoing earnings,are total revenues less total expenses,omitting any and all expenses the company believes might cloud investor perceptions of the true earning power of the business.

EBIT——earnings before interest and taxes,a useful and widely used measure of a business's income before it is divided among creditors,owners,and the taxman.

EBITDA——earnings before interest,taxes,depreciation,and amortization.

EIATBS——earnings ignoring all the bad stuff,which is the earnings concept too many executives and analysts appear to prefer.

Return on equity（ROE）=Net income/Shareholders' equity

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